The ever-iconic La Concha! Possibly the most beautiful building to ever grace our city. The La Concha Motel was a motel that opened in 1961 and closed in 2004. It was designed by architect Paul Williams who was one of the first prominent African American architects in the United States. It was located at 2955 Las Vegas Blvd South, on the Las Vegas Strip. It was considered one of the best-preserved examples of 1950s Googie architecture. Various celebrities had stayed at the motel, including Ronald Reagan, Ann-Margret, Flip Wilson, Muhammad Ali, and the Carpenters. The La Concha Motel lobby was saved and relocated to the current Neon Museum and now sits at 770 Las Vegas Blvd. The museum saved part of the hotel sign designed by the Young Electric Sign Company. It can be seen in their permanent exhibit. The La Concha motel was also neighbors of the Riviera Hotel and Casino, the Peppermill Restaurant, and the Silver City Casino. The motel's sign, before it was removed, read "COLOR TV" and included advertisements. Thank you to https://vintagelasvegas.com/ for the historical reference photos.